Handle every Instagram message without being glued to your phone

The DM is the most direct channel you have with your followers: whoever writes to you has already shown interest. AppSorteos replies instantly, keeps the conversation alive, and doesn't let that interest cool down while you're busy with something else.

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Over 1,000 creators and businesses already automate their interactions with

How it works

More replies, more sales

The DM is the most personal channel on Instagram. When someone writes to you, they expect a fast reply. AppSorteos takes care of that first contact instantly, so no conversation goes cold and no opportunity is left unexplored.

Someone sends you a direct message

The automation triggers when you receive a DM. You can set it up to reply to every incoming message or only to those containing specific keywords, like a product name or a frequently asked question.

Instant response

AppSorteos replies automatically

The tool sends a personalized reply instantly with the message you set up. It can answer a frequent question, share a link, start a sales conversation, or route the user to whichever channel you prefer.

Personalized message

Every conversation moves forward without you stepping in

The user gets a useful reply right away and the conversation runs its course. You can pick up the thread whenever you want, knowing that nobody was left unattended.

Continuous support, no effort

Why it wins

Why does automating Instagram DMs make a difference?

@yourbrand is typing…

@yourbrand just now

No message left unanswered

Everyone who writes to you gets a reply instantly, no matter the time or the volume of messages. Never lose another customer because you didn't reply in time.

Total availability

@yourbrand just now

Turn messages into sales

A DM answered in time can be the start of a sale. AppSorteos acts at the exact moment the user shows interest, when purchase intent is at its highest.

More sales opportunities

@yourbrand just now

Answer frequent questions without repeating yourself

Set up replies for the questions you get most: pricing, opening hours, availability. Your audience gets the information instantly and you stop answering the same thing over and over.

Automated customer support

@yourbrand just now

Scale without hiring anyone

Handle 10 or 10,000 messages with the same setup, without growing your team or your workload.

Frictionless growth

Create my automation for free See how to set it up step by step

How to set up your
DM automation
in 3 steps

Set up once what you want to reply and to whom.
Easy, fast, and stress-free.

Choose the trigger and the scope

Define whether you want to reply to every incoming message or only to those containing specific keywords. You can create different flows for different types of enquiries.

Set up the actions of the flow

Select the "Send DM" action, write the message AppSorteos will send automatically and, if you need it, add extra actions like sharing a link or routing to another channel.

Turn it on and take care of your audience non-stop

With the automation active, every message gets a reply instantly. You can pick up the conversations whenever you want, confident that nobody was left waiting.

Create your automation for free

Frequently Asked Questions

How does DM auto-reply automation work?

When someone sends you a direct message on Instagram, AppSorteos detects it and replies automatically with the message you set up. You can choose to reply to every message or only to those containing specific keywords.

Can I set up different replies for different types of enquiries?

Yes. You can create several flows with different keywords, so each type of question gets a specific reply. For example, one reply for pricing enquiries and another for availability enquiries.

Do automated replies sound natural or do they feel like a bot?

It depends on how you set up the message. AppSorteos lets you use the user's name and customize the tone of every reply. With a well-written message, the experience is indistinguishable from a manual reply.

Can I take over the conversation manually after the automated reply?

Yes. The automation handles the first contact, but you can step into the conversation at any time and continue manually whenever you think it's necessary.

Does this automation work with DMs coming from Stories or comments?

Yes. You can combine this automation with other AppSorteos triggers, like Story reactions or comments on posts, so every Instagram messaging channel is covered.

Does AppSorteos comply with Instagram's rules for sending automated DMs?

Yes. All AppSorteos automations operate through the official Meta Business API, so they comply with the platform's policies and don't put your account at risk.

How do I get started if I don't receive many messages yet?

The best way to get your inbox moving is to generate interaction on your posts. Run a giveaway or contest and redirect participants to your DMs. If you haven't run your first giveaway yet, you can create one for free with our tool →

Do you have more questions about DM Automation? See all FAQs