Instagram Engagement
Rate Calculator

Use this Rafflys automatic formula to calculate the Instagram engagement of any business account on this social network.

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{{ $t('app_eng_rate.following') }}
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{{ engagement_rate.rate.toFixed(2) }}%

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{{ $t('app_eng_rate.avg_eng_on_instagram') }}
{{ $t('app_eng_rate.recent_posts') }}
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{{ kFormatter(post.like_count) }} {{ kFormatter(post.comments_count) }} {{ post.post_engagement }}%

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How does the “Instagram Engagement Calculator” work?

The Instagram Engagement Rate Calculator is a free tool that allows you to get information about the interest, level of engagement or involvement of the audience with a particular business account.

Knowing the engagement rate with our app allows you to:

  • Evaluate the effectiveness of your marketing strategy and the true reach of your publications on social media.
  • Identify your effective audience and increase their participation rate.
  • Improve the visibility of your publications in the feeds of your followers.
  • Evaluate the inclusion of influencers in your digital marketing strategy.

Resolve your doubts about the uses of the engagement calculator, how to calculate it, and what actions to take to improve your Instagram engagement rate.

Video tutorial: How to measure the engagement of an Instagram account.

Measure engagement of an account

  1. Enter a user name or business account in the field.
  2. Click the Check Profile button.
  3. Verify the account's general interaction data and engagement rate.
See how it works
Simple, fast, and free

Get the Instagram engagement rate. No complications, no cost, and no wasting a minute of your time!

Comprehensive and dynamic

We calculate the engagement rate based on the last 24 posts (including reels, posts, carousels, and videos). This provides dynamism and breadth to the analysis.

We calculate it for you

Have all the processed data ready to design your next strategy. No wasting time with complicated formulas.

Post by post

The tool provides you with specific information on your last 24 posts. Identify those with the highest engagement and optimize your future posts.

No login required

You don't need to log in to your account every time you want to calculate the engagement of an Instagram account. Just access our app and select the tool, it's that simple.

100% online

Forget about downloading apps on your phone to calculate Instagram engagement. Use the device you prefer, without complications or installations.

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Frequently Asked Questions

Rafflys offers you an unlimited number of times to calculate the Instagram engagement rate.

Our Instagram engagement calculator application is free.

You can use our Instagram engagement calculator for free without having an active account.

Instagram engagement is the level of interaction that users of this social network have with a specific account. It is not reduced to the number of followers, but is the result of the sum of different actions related to the level of loyalty and involvement they have with the account. Examples include likes, comments, mentions, impressions, or shared posts.

You can use our Instagram Engagement Calculator to determine the level of engagement of a business account's audience.

An Instagram engagement rate calculator is a tool that allows you to get metrics on how much your followers are interacting with your content. To calculate this rate, the tool analyzes between 12 and 18 of your most recent posts, adds the average number of likes and comments, and divides it by the number of followers you have.

The engagement rate is calculated using the following formula:

Average organic engagement rate (%) = Total interactions / Total number of followers x 100.

You can use the formula to calculate the engagement of a single post or to see an overall average for any profile.

Yes, you can find influencers with a high engagement rate and ensure your brand gets more exposure.

Several studies by digital marketing agencies have found that analyzing 18 posts is enough to understand the audience engagement rate of most Instagram accounts, whether they post once a week or several times a day. If there are less than 18 posts, the tool will adjust the calculation accordingly.

If an Instagram account has a low engagement rate, it could mean that your audience isn't interested in the content you're posting, that Instagram's algorithm isn't showing it to enough followers, or that many of your followers are bots or inactive accounts. Rafflys' free Instagram engagement rate calculator can help you gain insight into the engagement and followers of any business Instagram account.