Turn any Instagram interaction into an email subscriber

Every comment on your posts or Reels, reaction to your Story, or mention on Instagram triggers an automatic reply that delivers your resource and captures the email instantly. Set it up in minutes and start building your own contact list — one that doesn't depend on Instagram or any algorithm.

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Ready in 5 minutes

Over 1,000 creators and businesses already automate their interactions with

How it works

From interaction to contact, in seconds

Set it up once and AppSorteos works for you. Every time someone interacts with your content, the tool acts automatically: it delivers your resource and captures the email in the same DM.

Someone interacts with your content

The automation triggers from three types of interaction: a comment with a keyword on your post or Reel, a reaction or direct message from your Story, or a mention in a public Instagram story.

Three triggers available

AppSorteos sends a DM and asks for the email

The tool replies instantly with a personalized message asking for the email in exchange for the resource. Once the user shares it, they automatically receive what you promised: a PDF, a download link, a coupon, or access to exclusive content.

Personalized auto-DM

The email is saved to your list

Every captured contact is stored so you can use it in your email marketing strategy. Without losing a single lead, without doing anything manually.

Lead captured automatically

Why it wins

Why is it more effective than a form or a link in bio?

@yourbrand is typing…

@yourbrand just now

Capture at every touchpoint

Posts, Reels, Stories, mentions. The automation is active on every channel where your audience interacts with you.

Full coverage on Instagram

@yourbrand just now

Acts at the moment of peak interest

The DM arrives the moment the person interacts, not hours later. Conversion is significantly higher than with a cold form.

Quality leads

Only people who genuinely want your resource share their email. No spam, no fake data — every contact is a real human with real intent.

Contacts with real intent

@yourbrand just now

Your list grows on its own, 24/7

Handle 10 or 10,000 interactions with the same setup, no matter the time. You never miss a single lead — and you're not the bottleneck.

Scale without limits

Create my automation for free See how to set it up step by step

How to set up your
email-capture flow
in 3 steps

In under 5 minutes you can have your first automation live on posts,
Reels, or Stories.

Choose the trigger

Select which interaction you want it to start from: a comment with a keyword, a reaction or DM from a Story, or a mention in a public story.

Set up the two actions of the flow

Select the "Ask for email" action and add the "Send DM" action, write the delivery message, and paste your resource URL. When the user shares their email, they get the resource automatically.

Turn it on and watch your list grow

With the automation active, every relevant interaction generates a new lead. The emails register on their own, ready to use in your email marketing tool.

Create your automation for free

Frequently Asked Questions

Where can email capture be triggered from?

From three types of interaction on Instagram: comments with a keyword on posts or Reels, reactions or direct messages from a Story, and mentions in stories published from public profiles. In every case, AppSorteos sends an automatic DM with your resource and asks for the email.

Is it legal to ask for emails through DMs on Instagram?

Yes. The user decides to share their email in exchange for the resource, which ensures explicit consent. It's a standard practice and compliant with data protection regulations.

What kind of resources can I offer in exchange for the email?

PDFs, guides, templates, discount coupons, course access, resource lists, recorded webinars, or any digital content you can deliver via link or directly in the DM.

Is it better to use this automation than a form or a link in bio?

Yes. The automatic DM acts at the exact moment the person interacts with your content, when their attention is active. A form or a link in bio means more steps and creates much more friction.

Does Instagram allow this type of automation?

Yes. AppSorteos operates through the official Meta Business API, so all automations comply with the platform's rules. We don't use external bots or tools that put your account at risk.

How do I get started if I don't have an active post with comments yet?

The fastest way to generate real comments is to run a giveaway or contest on Instagram. Ask your followers to comment with a keyword to enter, and once the post has activity, turn on the automation to capture emails automatically. If you haven't run your first giveaway yet, you can create one for free with our tool →

Do you have more questions about DM Automation? See all FAQs