Do you like the colorway of this new collection? 🤩
Automate your
interactions
on Instagram
with DM Automation
Automatically reply to comments,
Story replies, brand mentions, and DMs.
Try it for free — No credit card required
Works with
your_brand
Comment 'INFO' to receive the link by DM.
your_brand
Comment 'INFO' to receive the link by DM.
your_brand
Comment 'INFO' to receive the link by DM.
martina.cabrera_
Hello, I want info
your_brand
Hi @martina.cabrera_, we've sent you a DM!
martina.cabrera_
Hello! Tap below to get the sale link:
Get Link
Great! Here you go:
Thanks!
Try it for free
Works with
Quick Guide
Where to start?
Identify your situation and follow the path that works best for you.
Still have questions?
Go to FAQs
What can you automate on Instagram?
With AppSorteos DM Automation, you can set up automatic replies for comments, Stories, and direct messages—no external tools needed. Gain followers, boost engagement, and automate processes effortlessly without losing the personal touch.
Send a DM when someone comments on your Reel or Post
Trigger an instant reply with a link, resource, or greeting every time someone comments.
Automatically reply to all your DMs
No message goes unanswered. Engage with your leads 24/7, even while you sleep.
Reply to all comments
Increase your post reach by responding to every comment automatically and in a personalized way.
Convert every comment into
a sales opportunity
Stop giving away your content.
Convert it into leads.
Every comment on your Reel is a potential lead. With DM Automation, you send an automatic message to capture emails, direct to your store, or start a sale.
Do you know how much engagement you're generating? Calculate it for freeana_paz
your_brand
Do you need the program?
I need the study program
Share your email with us so we can send you the file.
ana_paz was added to your contact list.
Sent!
Transform your followers into
customers who buy.
It's not enough to have followers: you need to convert them. Automate the first contact and guide each person towards your offer, without doing anything manually.
emma_diaz
your_brand
Comment 'GUIDE' and receive it by DM
I want the guide!
The guide is exclusive for followers... Follow us and we will send it to you instantly!
emma_diaz has started following you.
You are now part of the community! Here is the link to the guide:
Ideas to get the most out of
Chat Marketing
Chat Marketing
SCROLL
Send an automatic DM when someone comments on your Reel or post
Set up an instant auto-reply that triggers every time someone leaves a comment.
Perfect for delivering digital resources, capturing leads, or driving traffic to your link without any manual effort.
Perfect for delivering digital resources, capturing leads, or driving traffic to your link without any manual effort.
Turn comments into qualified leads by automatically sending resources like guides, PDFs, or checklists.
Send purchase links instantly after a comment and reduce friction compared to the classic “link in bio”.
Deliver downloadable resources such as PDFs, templates, etc. via DM as soon as someone comments on your post.
Redirect users from comments to articles, landing pages, or SEO content without manual intervention.
Simplify sign-ups by sending registration links via DM after a comment and improve conversion rates.
Respond with purchase links to specific products and shorten the process between interest and conversion.
Start for free
Does your account not have active comments yet? A giveaway is the fastest way to get them. Create one here
Start for free
Does your account not have active comments yet? A giveaway is the fastest way to get them. Create one here
Automate replies to your Stories, mentions, and DMs
Every Story reaction, mention, and DM you receive is a signal of interest. With AppSorteos, you can respond instantly in a personalized way—without being online all day.
What do our customers use it for?
florencia_rey
your_brand
Comment 'WEBINAR' to reserve your spot
what's this about?
This is a webinar about the latest trends in the industry. The spots are limited, so hurry up to reserve yours!
Hello, I have a few questions about your service.
Hi! I'm here to help. Do you have any question about these topics?
Reacted to your story
React and get the full video
Hey! These are fire, right? Here’s the link to our store:
Reacted to your story
React and get the full guide
Hello! We need your email to send you the guide.
Thank you! We will send you the guide in a few minutes.
Reacted to your story
React and get the product link!
Hi! Here is the link to the product:
Reacted to your story
React to this using 👍🏼 or 👎🏼
Thanks for your feedback! What made you feel that way?
Mentioned you in their story
Thanks @your_brand for this gift!
Thanks for the mention! It really helps us grow.
Message...
Automatically reply to
all comments
on your posts
More replies on your posts don't just improve your relationship with your audience — they also signal to Instagram's algorithm that your content drives conversations, boosting your organic reach.
Close sales directly from comments
Result
Reply with a purchase link before interest fades.
Comment
@juan_hernandez
I can't believe all these colors! I wanna buy one for my sister!
your_brand
We've sent you a DM with the link!
Benefit
Fewer steps to buy = higher conversion rates.
Boost the reach of every post
Result
More interactions = more organic distribution on Instagram.
Comment
@carlos_martinez
This is her best album ever!
your_brand
Thanks for commenting, we love Taylor too!
Benefit
Better positioning in the feed and Explore
Turn public questions into more sales
Result
One visible reply answers the question for everyone.
Comment
@andres_martinez
How do I register for the webinar?
your_brand
You’ll find the form link in our bio. Hurry, only a few spots left!
Benefit
Less friction, more buyers.
Generate more comments with every reply
Result
Each reply notifies the user and brings them back.
Comment
@maria_lopez
I think they're difficult to match 🫤
your_brand
It's nice to hear you, why do you think that?
Benefit
Double or even triple the engagement on every post.
Identify interested users and trigger your remarketing
Result
Redirect each comment to your DM, form, or landing page.
Who likes cookies? Comment 'COOKIES' if you do!
Comment
@pedro_diaz
I love cookies!
your_brand
Check your DM Cookie Monster! 👀
Benefit
Turn comments into leads — no manual effort needed.
Set up your first automation
in under 5 minutes
Set up automatic replies on Instagram without technical knowledge or coding.
Automate messages, save time, and start generating leads from day one.
01
Connect your Instagram account
Link your Business or Creator profile in one click through Meta’s official API — securely and without sharing passwords.
02
Set up your automations
Define your keywords, triggers, conversation flows, Ice Breakers, and custom menus.
03
Activate your automation and turn interactions into sales
Your automated assistant replies 24/7 to comments, Stories, and DMs — capturing leads and turning followers into customers.
COMPARATIVE
Why automate with AppSorteos?
Managing your messages manually vs automating them completely changes your ability to generate leads and sales.
Manual management
Security and Price
- Free, but with a high time cost
- No technical risks
Automation
- No automated replies
- Slow response speed
- No configuration options
Functions
- Does not apply
- No comment automation
- No Stories automation
- Manual lead capture
- No giveaway integration
Time-consuming
Other tools
Security and Price
- Paid monthly subscription
- Depends on the tool
Automation
- Basic automated replies
- Medium speed
- Complex setup
Functions
- Limited English support
- Comment automation
- Limited Stories automation
- Partial lead capture
- No giveaway integration
Paying for limited features
AppSorteos DM Automation
Security and Price
- 100% free to start
- Official Meta API
Automation
- Comments, Stories, and DMs
- Instant replies 24/7
- Set up in minutes, no coding required
Functions
- English support
- Optimized automation
- Full Stories automation
- Native giveaway integration
Do you prefer working with data manually? Export all the comments from your post into a file
Frequently Asked Questions
What is AppSorteos DM Automation?
AppSorteos DM Automation is a tool that lets you send Instagram direct messages or automatically reply when someone comments on your Reel or Post, reacts to your Story, or sends you a DM. You can set it up in minutes, and it runs 24/7 without you needing to be online.
How does Instagram DM automation work?
You choose a trigger (for example, “when someone comments the word LINK on my Reel”), write the message you want to send automatically, and activate the automation. Every time that condition is met, AppSorteos sends the DM on your behalf—instantly and in a personalized way.
Is it safe to automate DMs on Instagram? Can my account get banned?
AppSorteos operates within the limits of Meta’s official Instagram API, which means your account is protected. Unlike third-party bots that mimic human behavior, our tool uses Meta’s authorized channels, minimizing risk to your account.
Do I need an Instagram Business or Creator account to use AppSorteos?
Yes. To access Instagram’s messaging API, you need a Business or Creator account connected to a Facebook Page. If you currently have a personal account and want to automate your replies, you’ll need to switch your account type first, learn how to switch your account type here.
How long does it take to set up an automation?
Most users have their first automation running in under 5 minutes. The process is simple: connect your account, choose the type of interaction you want to automate, write your message, and activate it. No coding or technical knowledge required.
Can I personalize automated messages with the user’s name?
Yes. You can include the user’s Instagram username in the message, making the reply feel more personal and less generic. You can also create different messages depending on the type of interaction.
Is AppSorteos only for Instagram, or does it work with other platforms?
For now, AppSorteos DM Automation is focused on Instagram.
Can I use DM Automation to sell products or services?
Absolutely. Many of our users use automations to send links to their online stores, share catalogs, offer discounts, or book sales calls—all directly through Instagram DMs.
Is there a free trial?
Yes, you can start using AppSorteos DM Automation for free, with no credit card required.
What’s the difference between replying to comments and sending automated DMs?
Automatically replying to comments increases public interaction on your posts, which helps boost your organic reach on Instagram. Sending automated DMs is a private communication that allows you to capture lead data, share resources, or start a sales conversation more directly.
Can I use DM Automation for giveaways and contests?
Yes. You can set up an automation to reply to users who comment on your giveaway post. If you want tips on running your next giveaway, check out our complete guide.
DM Automation • AppSorteos
Your next lead already commented on your Reel. Are you replying?
Automate your Instagram responses and capture every opportunity, 24/7, effortlessly.
No credit card required Connect your account in minutes
Official Meta API
Set up in 5 minutes
100% free to start
