How to set up your online Slot Machine and turn visitors into customers

Raise your hand if you wanted a virtual slot machine in your store to entertain and collect customer data!

For all fans of campaigns and promotions that really work – those that attract customers and grow sales simply – we have great news: the AppSorteos Slot Machine is now available in the applications list!

In this tutorial post, I’ll tell you how to create your first slot machine, and how to make the most of its full potential to gamify your marketing, generate leads and improve your results.

What is the digital Slot Machine?

The Slot Machine generator is a very easy-to-use and 100% customizable tool that helps your business capture lead data and convert it into customers. By pulling the lever, users play for discounts and prizes, while you capture their data to use in future marketing campaigns.

Step-by-step to create your first virtual slot machine

Follow this guide and in 4 steps your slot machine will be ready. Easy, fast and transparent!

Step 1: Go to AppSorteos and choose the Slot Machine tool

To get started, log in or create an account on AppSorteos. Once inside, select the option to create a digital Slot Machine and design your own promotion.

Step 2: Quick initial setup

Name and colors

Give your virtual Slot Machine a name so you can easily find it in your dashboard.

Then choose the template with the colors that best match your brand. If none of them convinces you, don’t worry — you’ll be able to change it later.

Prizes

Complete the initial setup of your prizes. Later on, you’ll find advanced options to have full control over your promotion.

Here you’ll see three fields you need to fill out:

• Type: Choose between “No prize”, “Coupon”, “Link”, or “Prize”.
• Text: This is what your customer will see when they pull the lever.
• Value: This field is only available for prizes. If you select “Coupon”, enter the name of the discount coupon. If you choose “Link”, paste the URL of the prize page or the link where the user is redirected to claim it. If you choose “Prize”, describe what your customer has won.

You can add as many prizes as you want. If you don’t specify the probability for each one, it will be evenly distributed among all the available options, including the “no prize” ones. In other words, all options will have the same chance of appearing.

You can also remove options by clicking the trash icon next to the prize you want to delete.

Once this step is completed, click the “Create” button.

Step 3: Set up and design your Slot Machine

Customize it according to your brand identity and adjust every detail to the prizes you want to offer. Let’s go through the process step by step.

Step 3.1: General Settings

Your slot machine is ready! Customize it to reflect your brand’s essence.

Now that you’ve created your promotion, it’s time to adjust some key settings to make your slot machine truly unique:

1. Name, status, and language
   Change the name of your promotion, choose whether it will be active or paused, and select the language it will be displayed in. Remember: if you leave it in paused mode, users won’t be able to participate.
2. Participation options
   Decide whether to show a button to play again and choose when it will appear after each attempt.
3. Additional settings
   Customize the experience by enabling or disabling the following features:
   • Sound effects during the game.
   • Automatic game reset after 10 seconds.
   • Download of a receipt with the game result.
   • Icons to share results on social media.

Step 3.2: Review, add and configure prizes

The prizes you set up in the previous steps can be modified from this section of the Slot Machine tool.

You’ll see again the Type, Text, and Value columns, now with new options that let you customize each prize even more.

If you’re using one of our premium plans (starting with the Creator plan), you’ll have access to two advanced features: limit chances and limit quantities. How do they work?

Limit by probability: lets you assign a specific percentage chance for a prize to be selected.

Limit quantities: lets you define how many times a prize can be awarded during the entire campaign.

Let’s look at an example to make this clearer:
Suppose you run a travel agency and want to offer 1 trip to the Caribbean and 30 keychains. With the probability limit option, you can set the trip to have very low odds of appearing, while the keychains have a higher chance. Then, by limiting the quantity, you ensure that once the 30 keychains are awarded, they won’t be shown again — the same goes for the trip once it’s won.

On the Free and Starter plans — or if you’re on a higher plan but don’t configure these options — all prizes will have the same odds, and the system will distribute the chances equally among prizes and non-prize outcomes.

Additionally, regardless of the plan, you can activate or deactivate prizes or blank spaces at any time. Just click the eye icon next to the trash can.

Step 3.3: Design and Customize Your Slot Machine

Incorporate your brand colors and align your Slot Machine with your visual identity.

• Themes: Themes are preset color palettes that work well together. Choose the one you prefer. We recommend selecting one that matches your logo colors or fits the context of your giveaway (for example, purple or black tones for Halloween).
• Background: Upload an image of your business, one related to your products or services, or one that matches the theme of your giveaway. You can also choose from patterns or gradients.
• Form: Choose from the available fonts the one that best fits your promotion and business, select a legible text color, and style your buttons. You can choose the colors and whether you prefer solid or outline buttons.
• Slot Machine: Customize your machine’s visual style by choosing the design and colors. Then, write the message users will see before they start playing and select the font. Finally, choose the image that will appear repeatedly on the reels when someone wins. We recommend using your brand logo to reinforce your visual identity.

Step 3.4: Add Your Logos

Add your company logo above the title and inside the slot machine container.

Step 3.5: Customize the texts

Edit the title, description, button, and the messages shown to winners and non-winners of your Slot Machine.

Step 3.6: Request customer information

By enabling the ‘Registration form’ option, you’ll be able to ask your customers to enter their details before playing. You’ll have various fields available to collect information and can adapt some of them according to the specific needs of your campaign.

Step 3.7: Set participation limits

In this section, you can define rules to control how and how often someone can play your Slot Machine. You can combine all three options for tighter control if needed:

• Maximum entries: Enable this option and specify how many times each user can participate using their email address.
• Allowed emails: Create a list of valid emails for participation. Only users with one of those emails will be able to access the game. Make sure to write one email per line.
• Device/IP restrictions: Restrict participation from the same device (such as a phone, tablet, or computer) or IP address to prevent unwanted multiple entries.

Step 3.8: Customize the confirmation email

With premium features, you can enable the automatic sending of a personalized email to the winners. This option allows you to include your brand’s logo and write a congratulatory message aligned with your brand’s tone and style, ensuring professional and consistent communication.

Step 4: Advanced Settings and Statistics

Once you’ve customized the design and style of your online Slot Machine, it’s time to explore the advanced settings and everything you can monitor from your dashboard.

1) Overview

Access a complete view of what’s happening in your Slot Machine: number of visits, registered users, and prizes awarded. You’ll also see a list of winners and a breakdown of active prizes (marked with a green dot) and inactive ones (marked with a red dot).

Everything in one place, so you have full control over your campaign’s performance and results.

2) Users

Check the complete list of people who played your Slot Machine. You’ll see their name, participation date, email, and location. If needed, you can export this data in CSV format to work with it in Excel or import it into your CRM.

3) Share

From this section, you can distribute your online Slot Machine in different ways:

• Share the link: copy the link or share it directly via social media, email, WhatsApp, and more.
• Use the QR code: customers can scan it with their phones. You can print and display it in your physical store or booth.
• Embed the Slot Machine on your website: choose between embedding it as a full page, slider, or popup. Copy the code and paste it into your site.

4) Integrations

Connect your Slot Machine to external tools to automate actions. Thanks to Zapier, you can easily integrate it with CRMs, email marketing platforms, and more.
Check out our article on API integrations to explore all available options.

5) Additional Features of Your Online Slot Machine

These extra features will help you manage your campaign more effectively:

• Preview: check the design of your online Slot Machine in a new window. Keep in mind that this test version doesn’t record real entries.
• Publish: quickly access your sharing options to promote your campaign with your audience.
• Impressions: this refers to the number of times your Slot Machine is displayed. This number is subject to your plan’s limit. If the limit is reached before the end of the period, the campaign will be paused automatically. Impressions reset when the plan is renewed.

The video below will help you overcome any doubts you have about creating your first slot machine. Take a look!

How to Make the Most of Your Online Slot Machine: Proven Use Cases

An online Slot Machine isn’t just a fun tool: it’s a powerful lever to boost your marketing and sales results. Its playful format grabs attention, drives participation, and turns each interaction into a business opportunity.

Discover how to use this dynamic tool to attract more customers, increase retention, launch new products, and creatively boost brand visibility.

1. Capture qualified leads with a memorable experience

Set up a form before the game to collect contact details. This way, you turn anonymous visitors into qualified leads you can nurture through future campaigns.

Example:
A beauty center creates a slot machine where users can win waxing sessions, discounts, or skincare kits. To play, they must submit their name, email, and treatment preference. This allows segmentation and personalized offers.

2. Boost sales with irresistible promotions

Offer coupons, free shipping, or surprise products that users can win by playing. This creates immediate purchase motivation along with a positive brand experience.

Example:
A shoe store launches a time-limited slot machine promotion. Players can win discounts from 10% to 40%. Access is only granted after adding a product to the cart, helping to close more sales.

3. Build loyalty and strengthen your customer relationships

Offer exclusive perks to your most loyal customers through a fun, personalized experience that rewards repeat visits.

Example:
A bakery chain activates a weekly slot machine for VIP customers, offering free products or half-price coffees. Only users with a registered account can access it, fostering a sense of community.

4. Launch new products with an original activation

Build anticipation and engagement by offering samples or discounts through the Slot Machine as part of your product launch strategy.

Example:
A supplement brand launches a new plant-based protein line. To generate buzz, they activate a Slot Machine with prizes like trial sachets and 20% off coupons for the new category.

5. Drive traffic to your physical store or e-commerce

Set up your Slot Machine so that prizes can only be redeemed in specific locations (a physical store, a private URL, a specific cart), encouraging visits and actions.

Example:
An auto accessories store launches a promotion where users can win free cleanings or oil changes—only if they visit the store before a deadline. This increases foot traffic to the store.

6. Gain visibility at events and trade shows

Install your Slot Machine at trade shows, brand activations, or in your own store to generate real-time interaction and attract new audiences.

Example:
A language learning app attends a tech expo. At their booth, visitors play an online Slot Machine to win premium trials, ebooks, or swag. This not only attracts traffic to the booth but also helps generate qualified leads for future actions.

7. Other possible uses of the online Slot Machine

In addition to the previous cases, your Slot Machine can also help you:

→ Generate social media virality: Add buttons to share the game results and turn users into brand ambassadors.

→ Recover abandoned carts: Send an email with exclusive access to the slot machine to recover unconverted sales.

→ Segment audiences by interests: Use prizes as indicators of user type and adapt your offers based on their behavior.

→ Incentivize repurchases: Activate a post-purchase slot machine that unlocks only after a purchase and offers benefits for the next one.

→ Motivate internal teams: Use a private version to reward your collaborators with days off, vouchers or benefits, strengthening work environment.

Key metrics: interpret your online Slot Machine results

Once your promotion is active, you’ll be able to access metrics that will help you evaluate the performance, interaction and conversion generated by your Slot Machine. These statistics are essential to optimize future campaigns.

You can view this data in two sections of your digital slot machine: Summary and Users.

1) Overview of results (“Overview” section)

From this panel you’ll have a clear and complete view of what’s happening with your online Slot Machine. What information will you find?

• Total visits: how many people accessed your promotion. This data allows you to measure the reach and effectiveness of your dissemination strategy (for example, if you shared the link via social media, email or QR code).

• Registered users: how many participants completed the form. This allows you to calculate your conversion rate:

Conversion rate = Registered users ÷ Visits × 100.

---

If the percentage is low, you could optimize the form or reinforce the incentive offered.

• Prizes delivered: how many prizes were actually won. This metric lets you see if the probability and quantity settings are working as expected.
• Winners: access the complete list of users who won prizes, along with details of each participation.
• Active and inactive prizes:
  • Active prizes (marked with a green dot) are available in the Slot Machine, can be drawn and are visible in the design.
  • Inactive prizes (marked with a red dot) are prizes you manually deactivated. Unlike depleted prizes, inactive ones are not shown nor participate in the draw. On the other hand, depleted prizes (out of stock or with usage limit reached) still appear visually in the interface, although they can no longer be selected by the system.

This distinction is key to maintaining total control over what appears in your promotion, what is actually drawn, and which options you want to pause or deactivate without losing their configuration.

2) Participant details (“Users” section)

In this area you access the database generated by the Slot Machine, with useful information for your marketing campaigns:

• Name
• Email
• Date and time of participation
• Geographic location (according to IP)

All this information can be exported in CSV format to work from an Excel spreadsheet, load into your CRM, or segment subsequent campaigns by location, date or prize history.

What you can interpret:

• Peak participation times: detect days and times with more activity and use them for your next campaigns.
• Predominant locations: if your promotion is national, you can see from which cities or regions most users participate.
• Duplicate or recurring emails: detect usage patterns and verify if you should reinforce limits by email or device.

3) Metrics to improve

Here are some ideas on how to use this information to make decisions:

• If visits are high but registrations low → improve the incentive or simplify the form.
• If few prizes are delivered → review probability settings or limit quantities less.
• If users win too quickly → adjust the logic so more attractive prizes have fewer chances.

Today more than ever, consumers seek original experiences that take them out of their routine. Offering dynamics like an online Slot Machine not only captures their attention but also improves your brand perception. And with AppSorteos, doing it is easy, fast and within reach of all businesses.

You now have all the steps to launch your online Slot Machine. Now it’s your turn to surprise, entertain and conquer your audience.