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How to run a Twitter giveaway and pick winners?

By Franca Beraldi · Feb 4, 2023

Do you feel you need to give a boost to your business from social media and you can’t think how to do it? In Appsorteos we can help you, since we have designed an online Twitter giveaway picker, very easy to use and that allows you to get instant winners.

In this post we show you how to design them in the best way and all the benefits that this digital marketing strategy has for your business.

Choose the best dynamics for your Twitter giveaway, follow the steps in this guide and avoid the most common mistakes in this type of promotion. You can test the tool with our free plan of up to 600 comments.

How to do my first giveaway on Twitter? Follow this useful guide

In this step-by-step guide we walk you through running your first Twitter giveaway and answer all your questions.

Step 1: Log in to AppSorteos and click on the tool to create Twitter Giveaways

When entering our website two scenarios may occur:

  1. You do not have an account on our platform, so you will need to create a username and password.
  2. You already have an account created, so you have to log in to use the tools.

Once inside AppSorteos, select, from the applications tab, the Twitter giveaway tool.

Select the Twitter giveaway tool.
Pick the Twitter giveaway app from the list of applications.

Step 2: Select the type of giveaway you want to create

Once inside the specific tool for Twitter giveaways, you will see two options (and soon a third one) to make your giveaway. Depending on the conditions and modality, choose an option between the Twitter retweet picker or the Twitter giveaway based on followers.

Types of giveaways available on Twitter.
Select the type of giveaway, you can pick a winner from your Retweets or among your Twitter followers.

Here we will specify the steps you must follow when choosing one option or the other:

Pick random winners from your Retweets

  1. Copy your giveaway tweet url, paste it in the box provided and click START.
  2. Select the filters you want to apply to your giveaway and click CONFIRM.
  3. If everything is ready, click START.

Giveaway by Followers

  1. When you click on this option, the name and photo of the profile with which you will hold the giveaway will appear, as well as the number of followers you have and who will participate in the giveaway. There you must click on START.
  2. Choose the filters you want to apply and click on CONFIRM.
  3. Once you have selected the options, click on START.

Step 3: You already have the winner chosen at random!

Great! Whichever drawing method you chose, at the end of the countdown you will see the names of the random winners and alternates.

Step 4: Communicate your giveaway result

Don’t miss the opportunity to communicate the giveaway results with all your audience and participants. You should not only communicate it on Twitter, but also on Facebook, Instagram or YouTube.
This will serve to publicize your brand, get more followers by communicating great news, and to close the process and encourage your audience to participate in future promotions.

Doing giveaways on Twitter is an excellent strategy to generate more visibility for your brand, increase your followers, improve engagement with your audience and boost sales.

Feel like doing a giveaway on Twitter, do it here!Run the giveaway

Three options for communicating your giveaway winners

Once the planning and execution periods are over, the last stage of the giveaway process begins. Below are the most common and easiest ways to announce winners and alternates.

  • Edit and use the comment: Use the comment that we have written especially for the occasion. You can edit it to your liking and paste it on the networks or on your website.
  • Download the giveaway image or video: Share the image with the names and photos of the winners or a video of the giveaway on your networks.
  • Copy and share the certificate of validity: we provide you with a link with all the details of the giveaway, you can share it wherever you want.

On the other hand, if you want to create your own communication message, you should take into account certain points to make it effective, coherent and clear. Here are some ideas of the best ways to communicate the winners of your giveaways on social media.

Tips on how to create viral Twitter giveaways

  • Set the objective and strategy: A giveaway should not be done just for the sake of it, it is important that it is adjusted to your digital marketing strategy. For example, ask yourself: What do I want to achieve with this giveaway? One answer could be to increase your followers, or to increase your sales, or to promote a specific product. Define this first in order to adapt the tools you have at your disposal to your objective.
  • Design your giveaway post: The tweet of your giveaway should be eye-catching and clear. In other words, it must not go unnoticed. With a good design and a good promotion, your giveaway will be seen by many users and you will achieve greater awareness of your business.
  • Motivate people to participate: The giveaway dynamics on Twitter that we put at your disposal today are very easy to follow. Encourage people who do not follow you to do so, and those who already do, to retweet you.
  • Specify your giveaway terms and conditions: It must be clear when it will be held, through which platform and how the winners will be announced. You can clarify, if you are raffling a product, how it will be shipped and if the prize can be changed. Leaving the requirements well established will save you a lot of headaches.
  • Choose the prize well: Always remember that your prize must be related to your business and must serve to engage your audience. It is useless to raffle something that is not related to your products or services, since the people who participate will not become your potential clients.

What are the most common mistakes to avoid when doing my giveaway on Twitter?

If you thought that running a giveaway is a matter of minutes, you’re wrong. Planning, publicizing and communicating your giveaway takes time and resources. If you want to get the most out of it and save money, don’t make the following mistakes.

  • You don’t listen to your audience: Your public can tell you which promotion is the most appropriate for your brand. In other words, ask them, in general terms, which prizes to raffle, which dynamics and which social network to use. If you listen to your audience, you will have more acceptance, more engagement and, consequently, more sales.
  • The design of your post does not attract attention: Remember that you have invested time and money in planning and executing your giveaway. Fundamentally, time. Therefore, design the post so that it stands out and does not go unnoticed. It is important that it has a good image, that it is clear, attractive and communicates well what the giveaway is about.
  • Don’t make your giveaway simple: If your giveaway is complicated, if you put too many clauses or if it is not properly explained, people will run away from it. If it’s simple and practical, your giveaway entries will grow, that’s for sure.
  • Your giveaway is not communicated: Your giveaway should not only be promoted on Twitter, but should also be expanded to other social networks, such as Instagram or Facebook. Remember that each network handles its own audience. If you have a blog or send emails to your customers, also remember it through those channels.
  • Poor choice of prize: This is a very common and serious mistake. Prizes should be related to your brand. Many times, in the eagerness to get more followers, the strategy of raffling something that has nothing to do with the business or even with the brand values is used. This will not attract future customers, but they will be people who will enter the giveaway and nothing more.
  • Your giveaway ends and you don’t do an analysis: Every social media marketing strategy should be evaluated at the end. With this you can monitor what was achieved, what needs to be improved or how the giveaway has impacted your sales.

Doing a giveaway allows you to achieve your brand’s objectives in an easy and effective way and at a minimum cost. From AppSorteos we offer you the possibility of accessing different tools to carry out a big giveaway.

Finally, remember that well-planned and executed giveaways are a key opportunity when it comes to adding followers to your social networks, getting more sales and growing your business. Don’t let it pass you by!

Feel like doing a giveaway on Twitter, do it here!Run the giveaway

Franca Beraldi - Redactora de Contenidos SEO
Franca Beraldi

Franca is part of the AppSorteos marketing team. Her tasks include everything that is content-related in Spanish, English and Portuguese, including new blog posts, product demos and faqs.