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Discover the new tool for LinkedIn giveaways

By Franca Beraldi · Jul 25, 2024

Introducing the new addition to our list of tools for running social media giveaways. Yes! We’re talking about the most professional and lead-rich platform: LinkedIn.

If you’re thinking about exploring a different and uncommon universe for running a giveaway, this new tool is just what you need.

Want to know how? Here we go!

What are the advantages of running a giveaway on LinkedIn?

You might wonder why run a giveaway on this social network. Yes, I know they are not common, that it’s Instagram’s territory, and that users are not used to seeing this type of post on their LinkedIn feed.

But guess what?

It’s precisely because of that reason that you should run a giveaway here.

To make it clearer, here are the advantages of organizing a giveaway on LinkedIn:

  • It is one of the most effective platforms for capturing potential clients. Think about it: what do users seek when they enter LinkedIn? Exactly, to connect with professionals, companies, or businesses relevant to their field. Therefore, if you want to generate successful and qualified connections for your brand, a giveaway will help increase your account’s visibility and reach, investing very few resources and time.
  • Valuable content in giveaway format. Make everything your brand has to offer and your potential clients find it in a giveaway. Those who visit LinkedIn look for posts that provide value or opportunities. By offering products, services, or exclusive content as prizes in your giveaway, you not only attract more participants but also demonstrate the value of your offer, increasing interest and engagement from a relevant and qualified audience who could become loyal clients.
  • Be where no one else is. Let your brand be the first in its sector to run a giveaway on LinkedIn. We know that no one remembers second place. If you’re first, you’ll catch the attention of those qualified leads hungry for valuable content.
  • Increase engagement with your audience: Running a giveaway on LinkedIn not only attracts new followers but also boosts engagement with your current audience. By participating in the giveaway, users interact with your content, generating greater organic visibility on the platform.
  • Strengthen your brand image: By running giveaways on LinkedIn, you demonstrate innovation and commitment to your audience. This strategy not only attracts new followers but also strengthens the perception of your brand as modern and approachable, setting you apart from the competition and building trust with your potential clients.

Try the new LinkedIn Giveaways toolI want to run a giveaway!

Run Your Giveaway in Minutes!

With our app, your giveaways and promotions are executed super fast. If you’re creating it for the first time and have any questions, this LinkedIn giveaway guide will help you move forward with confidence and clarity.

Anyway, here are, broadly speaking, the key points for running your giveaway:

1. Enter the URL of Your Post

Copy and paste the URL of the LinkedIn post where the giveaway will take place.

Copy and paste the URL of your LinkedIn post.
When selecting the LinkedIn giveaway tool, we’ll ask you to paste the link to your LinkedIn post in the provided box.

2. Filter and Customize Your Giveaway

Filters help you save time and specify the conditions you set for winning. You have many to choose from!

Apply filters to your LinkedIn giveaway.
Add a title to your giveaway and select the filters you wish to apply.

3. Share the Results

Complete the process by communicating the results to your LinkedIn audience. Your brand’s credibility depends on how you conduct your giveaway and announce the winners. If your contacts notice something wrong, it will definitely impact your brand’s image.

Run a Giveaway on LinkedIn and boost your conversions

If you have an active account that interacts with its contacts and offers interesting content, you’re already halfway there. Now check these examples of how a giveaway can grow your number of clients, sales, and feedback from your audience.

  1. You offer online courses, educational programs, or infoproducts. With a LinkedIn giveaway, you’ll attract potential students and clients interested in your content and gather qualified leads who could become future clients or subscribers to your products and services. The prize could be a discount, free access to a course, or an ebook, for example. Strengthen your brand’s reputation and authority in the educational sector with a worthwhile promotion.
  2. You are a recruiter or work in Human Resources. If you want to increase your company’s visibility and attract qualified talent, run a giveaway on LinkedIn.
    Capture the attention of professionals who interact with your content, expand your network, and improve the reach of your posts with a giveaway. As a prize, you can offer professional advice or a CV review to attract candidates interested in the industry.
  3. You work or own a consulting company. A LinkedIn giveaway for a free consulting session can attract potential clients looking for professional advice. This not only generates interaction with your posts but also allows your company to showcase its expertise and establish an initial relationship with new clients.
  4. You create content or work in Marketing. Running a giveaway for a course or a free subscription to marketing tools can encourage followers to engage more with your content. Increase your visibility, demonstrate the value of your content, and attract a wider and more engaged audience.
  5. You provide consulting or are a Coach. Running a giveaway for a free consulting session or a spot in an exclusive workshop can attract professionals looking to improve their skills or businesses. This not only increases the visibility of your services but also allows you to capture interested leads and potentially convert them into paying clients long-term, strengthening your presence and credibility on LinkedIn.
  6. You are a Software Developer or Technology Professional. A giveaway of software licenses, access to development tools, or even a free technical consulting session can attract other industry professionals and strengthen your network on LinkedIn.

Take the next step to fill your account with qualified leads! Run a giveaway on LinkedIn with our new app, it’s very easy!

Try the new LinkedIn Giveaways toolI want to run a giveaway!

Franca Beraldi - Redactora de Contenidos SEO
Franca Beraldi

Franca is part of the AppSorteos marketing team. Her tasks include everything that is content-related in Spanish, English and Portuguese, including new blog posts, product demos and faqs.