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What are the benefits for your brand of running giveaways on your social media?

By Franca Beraldi · Sep 2, 2021

Social media giveaways have become a basic marketing tool to grow your business. Discover in this article what are the benefits of this type of promotion and how to reach thousands of people with a few simple clicks.

Benefits of doing giveaways on social media

There are many and varied benefits that you can get by running an online giveaway on social media, here we explain one by one:

1) Increase visits to your e-commerce and get new customers

This benefit is the one that surely comes to mind first when we talk about the advantages of doing a giveaway on your social networks. And that’s because everyone wants to see their business and sales grow.

A very easy, fast and cost-effective way to get your brand noticed, increase sales and visits to your website and get new users is to add online giveaways to your advertising plan.

This is because you offer something for free, in a selfless way to the people who look at your post, your followers or your subscribers.

2) Enhance your brand image

What could be better for your brand’s image than a free giveaway, giving each participant an equal chance of winning depending on the degree of participation in the giveaway? It is well known that these actions spread quickly through the network and reach many people by being, for example, tagged by your customers.

Offering a service or a product as a giveaway generates a very positive image for your brand and this is something that, definitely, you should take advantage of.

3) Diversify and expand the range of potential clients

If you want to expand and diversify your client list and get your proposal to other people, you should seriously consider running a giveaway on your social media. The reach of these type of publication is incredible. This is increased if you ask people to tag other users as a condition to participate in the giveaway.

4) Promote, among consumers, the products or services of your choice

If the goal of your advertising strategy is to promote a new product or an item you want to give more visibility to, hold a giveaway and promote it in the same publication. This type of campaign is ideal for communicating the launch of a new or limited product.

5) Generate more traffic to your website and boost your brand’s visibility.

By running giveaways on your social media you increase your audience engagement, the number of followers and make your brand rank among the top positions of the service you offer or the product you sell.

If your idea is to generate more traffic you should offer clear and simple guidelines for your giveaway, so that more people participate and enter your page.

6) Know your target audience and get a reliable and updated database.

When you want to get more than just an increase in traffic or visits to your page, you can carry out giveaways with forms to find out which audience you are working with, what their preferences are and what their demands are. In addition, you can create an email list and use them in your digital marketing strategy, sending promotions, updates or offers to your consumers.

This information is invaluable if you want to build customer loyalty or expand your brand awareness to new user groups.

For this, try to ask for the information that you will actually use later. This is because sometimes it is cumbersome for your customers to fill out forms, and for you to analyze and store data that will not be useful later.

In which social networks can I run my giveaways with AppSorteos?

You can carry out giveaways in any of your favorite networks and promote your products or services:

  • Instagram Comment Picker: this social network has ranked first when it comes to carrying out drawings. Learn how to run giveaways on Instagram here.
  • Giveaways on TikTok: the social network that has grown the most in recent times offers a great opportunity to promote your brand with a giveaway. Learn how to do draws on TikTok by clicking here.
  • Drawings on Facebook: a unique platform to connect with friends and follow accounts, especially to make giveaways in groups of people loyal to this social network. Find out how to do giveaways with Facebook in this link.
  • Giveaways on YouTube: don’t underestimate the power of videos and the ability of this huge platform to gain subscribers! Do drawings on Youtube in a super easy way by clicking here.
  • Twitter giveaway picker: Doing Twitter giveaways has never been so easy, get a winner among the retweets and followers of your Twitter account. Click here.

As you can see, AppSorteos offers you many options for you to choose where to hold your giveaway. Remember to choose the social network that best suits your brand or your company.

How do I run a giveaway on social media?

Here are a few simple tips to make your giveaway perfect and take advantage of all its benefits:

  1. Define the objective to achieve: Determine your marketing strategy. It is not the same if your goal is to reach new potential customers, to know your audience or to promote a particular product or service. Once you know this, put in place the specific strategy for that objective.
  2. Choose the prize: Maybe this sounds obvious, but you must consider what you want to promote and if you have the means to give the winner what you have selected. Remember that it can be products, articles or services, use a promotional strategy and imagination!
  3. Choose the right platform or social media for your target or brand, but share the giveaway you’re hosting on your other social networks.
  4. Clearly define the rules and requirements to participate: Clarify if it is a giveaway with #hashtags, if it is with @mentions, if it is with tags or if it is by sharing a certain publication. Specify the date and time of the giveaway.
  5. Carry out the giveaway according to the conditions stated above. AppSorteos offers you certificates that guarantee the transparency of the draw.
  6. Communicate to your audience (and especially to the winner) about the results of the giveaway.
  7. Use the giveaway results to make your own assessment based on the objective you set in the first place. This will allow you to improve the design and scope in future giveaways.

Now that you know the benefits for your brand of doing draws in your social media, you have no more excuses to boost your business and increase the number of sales. Visit our plans and subscriptions here.

If you have any questions or want to contact our team, you can do so here.

Franca Beraldi - Redactora de Contenidos SEO
Franca Beraldi

Franca is part of the AppSorteos marketing team. Her tasks include everything that is content-related in Spanish, English and Portuguese, including new blog posts, product demos and faqs.