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What are the benefits to your brand of running giveaways on your social media?

By Franca Beraldi · Sep 2, 2021

Social media giveaways have become a basic marketing tool to grow your business. In this article, discover the benefits of this type of promotion and how to reach thousands of people with a few simple clicks.

Benefits of social media giveaways

There are many and varied benefits that you can get by running an online giveaway on social media, here we explain one by one:

1) Increase visits to your e-commerce and get new customers

This is surely the first benefit that comes to mind when we talk about the advantages of doing a giveaway on your social networks. And that’s because everyone wants to see their business and sales grow.

A very easy, fast and cost-effective way to get your brand noticed, increase sales and traffic to your website and get new users is to add online giveaways to your advertising plan.

This is because you are selflessly offering something for free to the people who view your post, your followers or your subscribers.

2) Enhance your brand image

Running a giveaway on your social networks and giving away your company’s product or service in exchange for small actions is something that will not go unnoticed by your customers. By doing so, you give everyone the chance to win, depending on their level of participation. It is well known that these actions spread quickly through the network and reach many people, for example when they are tagged by your customers.

Giving away a service or product in the form of a giveaway creates a very positive image for your brand and this is something that you should definitely take advantage of.

3) Diversify and broaden the range of leads

If you want to expand and diversify your customer list and get your proposal to other people, you should seriously consider running a giveaway on your social media. The reach of this type of publication is incredible. This is increased if you ask people to tag other users as a condition to participate in the giveaway.

4) Promote, among consumers, the products or services of your choice

If the goal of your advertising strategy is to promote a new product or an item you want to give more visibility to, hold a giveaway and promote it in the same publication. This type of campaign is ideal for communicating the launch of a new or limited product.

5) Generate more traffic to your website and boost your brand’s visibility.

By running giveaways on your social media you increase your audience engagement, the number of followers and make your brand rank among the top positions of the service you offer or the product you sell.

If your idea is to generate more traffic you should offer clear and simple guidelines for your giveaway, so that more people participate and visit your page.

6) Know your target audience and get a reliable and updated database.

If you want to get more than just an increase in traffic or visits to your site, you can run forms-based giveaways to find out which audience you are working with, what their preferences are and what their needs are. In addition, you can create an email list and use them in your digital marketing strategy, sending promotions, updates or offers to your consumers.

This information is invaluable if you want to build customer loyalty or expand your brand awareness to new user groups.

For this, try to ask for the information that you will actually use later. This is because sometimes it is cumbersome for your customers to fill out forms, and for you to analyze and store data that will not be useful later.

Do you already know the benefits of running giveaways in your social media?Create your first giveaway!

On which social networks can I run my giveaway with Rafflys?

You can hold giveaways and promote your products or services on any of your favorite social networks:

As you can see, Rafflys offers you many options to choose where to run your giveaway. Remember to select the social network that best suits your brand or company.

How do I run a giveaway on social media?

Here are a few simple tips to make your giveaway perfect and take advantage of all its benefits:

  1. Define the goal you want to achieve: Determine your marketing strategy. It is not the same if your objective is to reach new potential customers, to know your audience or to promote a specific product or service. Once you know this, create a specific strategy for that goal.
  2. Choose the prize: This may sound obvious, but you must consider what you want to promote and if you have the means to give the winner what you have selected. Remember that it can be products, items or services, use a promotional strategy and imagination!
  3. Choose the right platform or social media for your target or brand, but share the giveaway you’re hosting on your other social networks.
  4. Clearly define the rules and requirements for participation: Clarify if it is a #hashtag giveaway, a @mention giveaway, a tag giveaway, or a sharing giveaway. Specify the date and time of it.
  5. Carry out the giveaway according to the conditions stated above. Rafflys offers you certificates that guarantee the transparency of the giveaway and the possibility to create your own terms and conditions from a pre-defined template.
  6. Communicate the results of the giveaway to your audience (and especially to the winner).
  7. Use the giveaway results to make your own assessment based on the goal you set in the first place. This will allow you to improve the design and reach in future giveaways.

Now that you know the benefits to your brand of running giveaways on your social networks, you have no excuses not to grow your business and increase sales. Check out our plans and subscriptions and start planning your next strategy!

Contact our team to clear up any doubts, we are here to help.

Do you already know the benefits of running giveaways in your social media?Create your first giveaway!

Franca Beraldi - Redactora de Contenidos SEO
Franca Beraldi

Franca is part of the AppSorteos marketing team. Her tasks include everything that is content-related in Spanish, English and Portuguese, including new blog posts, product demos and faqs.