Try our new Scratch and Win!

The end of the year is approaching, bringing many opportunities to celebrate with your customers. Do you want to offer them something different and full of surprises? Then you can’t miss trying our new tool to create online scratch cards.

We have launched Scratch and Win, a tool that allows you to design and personalize virtual scratch cards for your business, fully adapted to your brand.

In this article, I will tell you in detail about the following:

• The benefits of incorporating a Scratch & Win card into your strategy.
• How to create and apply a virtual scratch card according to your business type.
• Ideas to capture your customers’ attention during special occasions using Scratch and Win.

Refresh your marketing strategy with interactive promotions that are easy to implement, fun, and transparent, helping you capture more qualified leads and generate more sales!

Transform Your Promotions with Scratch & Win

The new Scratch Card Generator is not just a tool that makes your customers’ experience more fun, it also offers strategic advantages to boost your promotions. Below, I’ll show you six key benefits and how to achieve them with our online Scratch & Win:

1. Increase Customer Engagement

It is well known that customers feel more motivated to participate when there’s an interactive component, like scratching to win. Choose how to design your promotion, and don’t forget to include fun elements, phrases that motivate your customers to join, and, of course, the surprise factor!

In the Preview we provide in the tool, you can see how customers will interact with the scratch card, ensuring the experience is engaging. Check both the form and how your customers will view the results.

2. Collect Valuable Data from Your Users

Do you want to capture important information from your customers for future marketing campaigns? Well, do it while they play. This way, you get the precious data that will help your business grow, and they get something in return.

By clicking on the option to add a registration form, you can select the data you need from your customers and ask for it before they play.

3. Personalize Your Campaigns for Each Customer

Your Scratch Card may look great, with a modern and innovative design, but if it doesn’t connect with your customers, it’s not useful. Personalization creates a stronger connection with users, making the promotion feel unique.

Use the visual customization available in the control panel. Adjust the colors and design of the scratch card to align with your brand’s identity and the campaign’s theme.

4. Boost Virality and Word of Mouth

The excitement of winning instantly can lead your customers to share their experience with friends and family, extending the reach of your Scratch and Win. More people will learn about your store and be eager to redeem their prizes… and maybe make a purchase too!

Make it easy for users to share your promotion on social media with just one click. After participating, they can share their experience by clicking on the icons provided.

5. Create Urgency with Limited Availability

Not all good things last forever! The idea is to renew your promotion offers to your customers so they don’t get bored and you can attract the right audience. By limiting the number of prizes or the duration of the promotion, you create a sense of scarcity that encourages quick participation. That’s a good tip to implement, right?

Set how many prizes can be won and make sure that they will not be repeated once they have been used up.

6. Increase Conversions by Offering Instant Rewards

In a world where immediacy is everything, users are much more motivated to take action when they know they will receive an instant reward. The chance to win on the spot creates immediate gratification, which increases participation and excitement among your customers.

Offer discount coupons or free products that can be claimed instantly when the card is scratched, driving not only the excitement of the game but also real-time conversions.

Benefits for Different Types of Businesses

The virtual Scratch Card is a versatile tool that can be adapted to any type of business, whether online or physical. See how it can enhance each type of establishment:

• E-commerce: Boost online sales by offering discounts or instant rewards when scratching, which drives the customer to complete their purchase. The immediacy of winning encourages action, leveraging the psychology of quick rewards to reduce indecision.
• Physical Store: Enhance the customer experience in your point of sale by introducing interactivity. Offering a digital scratch card can extend the time customers spend in the store, creating an atmosphere of excitement that increases the likelihood of purchase. The option to participate via QR code makes it easy to integrate this promotion into any physical space.
• Membership-Based Services: Reward the loyalty of your subscribers with exclusive prizes. Scratch cards can be a great way to reinforce customer engagement and motivate them to renew or upgrade their subscription, taking advantage of the feeling of winning something extra for being loyal.
• B2B Businesses: Drive greater interaction at business events and trade shows through exclusive promotions via a digital scratch card. This not only facilitates networking but also incentivizes participation and leaves a lasting impression, ideal for capturing attention in a competitive environment.
• Businesses with Recurring Promotions: If your business regularly implements offers or promotions, virtual scratch cards offer a great way to generate anticipation. By scheduling campaigns with quick rewards, you can keep customers eagerly awaiting the next event, increasing their participation over time.

How Can Scratch & Win Enhance Your Seasonal Campaigns?

Scratch & Win is the perfect tool for special date campaigns. Here are five tips to make the most of them:

1. Customize the Scratch Card with a Festive Theme

Adjust the design of the scratch card to match the current season, using themed colors and graphics.

For example, for a Christmas Scratch Card, use red and green colors and offer prizes like holiday products or special year-end coupons.

2. Offer Exclusive Prizes for Key Dates

Design unique prizes that can only be won on that special date, creating a sense of exclusivity.

During November, create a Black Friday Scratch and Win and offer a single 50% discount coupon for one of your best-selling products.

3. Promote Your Scratch Card on Social Media

Use social media to announce and promote your scratch card campaign before and during the special date.

Launch a Valentine’s Day Scratch and Win where your customers can win romantic dinners or discounts on couples’ products, encouraging social sharing.

4. Limit Campaign Duration to Create Urgency

Set your Scratch and Win to be available for a short period and highlight this urgency in the promotion.

Make your Halloween Scratch Card active only during the week leading up to October 31st, increasing participation.

Creating a Scratch and Win with Rafflys is easy and fun! Plus, it’s a great way to increase engagement with your customers, keep them connected to your brand, and gather valuable information to improve future campaigns.

If you need more details on how to create your first online scratch card, check out this article!