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Giveaways on TikTok: learn how to grow your brand

By Franca Beraldi · Aug 22, 2021

At Rafflys, we offer you the opportunity to do giveaways on TikTok, the social network of the moment, with this simple tool that will also allow you to get a lot of followers in a super easy way.

Who doesn’t have TikTok these days? And if you don’t have an account on this social network that has grown like no other in the last few years, you’ve surely seen many videos created on this platform that has revolutionized the web. But let’s take a look at how this application works and the benefits of creating giveaways on TikTok for your digital marketing strategy.

TikTok is an application for creating videos, editing them with filters and effects, and uploading them to the network where they will be seen by many people.

What is the secret of TikTok?

TikTok is a social media platform created in China in 2016 under the name of Douyin in that country, and has quickly positioned itself among the top worldwide, with a total of 800 million active users on the web. Thanks to this, it has become the ninth most popular social network worldwide, achieving 2 billion downloads on Google Play in April 2020.

TikTok is a social network created in China in 2016 under the name Douyin in that country, and has quickly positioned itself at the top of the world, with a total of 800 million active users on the web. Thanks to this, it has become the ninth most popular social network in the world and reached 2000 million downloads on Google Play in April 2020.

TikTok allows you to create and post short videos and is mostly used by teenagers, although it has also caused a stir among older people. The secret lies in the fact that it is very easy to use, it is fun, its content is very dynamic and it offers a different way of interaction between users.

Running TikTok giveaways on our app will help you generate new followers and leads, increase social media engagement and, consequently, boost your brand awareness.

How does TikTok work?

Using TikTok is very easy, since it is a super intuitive application and besides, we already come with enough training with Instagram, network with which it shares some aspects of its operation. You need to follow these steps:

  1. Download TikTok on your mobile, it is available for IOS and Android.
  2. Create an account and log in: you will notice that the app has a feed where the main videos of the users you follow are displayed. You can swipe the screen as you do on Instagram, you will find music videos, funny choreographies, humor videos or the famous TikTok challenges.
  3. You can browse and search for a user with the corresponding icon that appears on the main screen and check the profile information you want.
  4. And of course, you have a button to create your videos and add filters, transitions, effects and everything you want to make your publication cooler.

This is where the magic of doing giveaways on TikTok lies, since with a simple but effective strategy, you can add many followers and loyal customers to your brand.

Try Rafflys and make your first TikTok giveaway!Create Giveaway

How can I make money and grow my brand with TikTok?

There are several ways to make money with TikTok, if you have a brand and decide to promote it on this platform, you should basically make videos.

  • Create content about what your brand sells, and think about what your potential customers would like to find on your profile.
  • Share your TikTok videos on other social networks. You should take advantage of the ease that TikTok offers to create original videos and share them from there on your other networks, such as Instagram.
  • Participate in challenges or duels that are somehow related to your brand. It is important to make the most of these types of publications, as they create a great closeness between the audience and the brand and generate a high level of engagement.
  • Organize TikTok contests and go viral! Here, your your followers have to create videos related to your product, brand or service, or use a certain hashtag. This will improve your visibility, attract new followers and generate leads.
  • Plan giveaways on TikTok. Remember that they have become a basic tool to promote your brand, increase the number of followers and build loyalty among the TikTok users that already follows you.

Giveaways on TikTok will let more people know about you and increase sales of your products or services. At Rafflys we help you make your drawings and promotions as easy and profitable as possible.

How to do giveaways with TikTok?

You will find that creating giveaways on TikTok with Rafflys is very easy and fast. You can try it at no cost, since it is available within our free plan.

  1. First, you need to understand how this giveaway fits into the social media campaign you have in mind.
  2. Once that is decided, it is time to choose the prize to give away based on the characteristics of your audience.
  3. Don’t forget to clearly define the TikTok giveaway guidelines.
  4. Announce your giveaway on TikTok and promote it on other social media.
  5. Then, you just have to copy and paste the URL of the video where you are going to do the giveaway and we will load all the comments for you from Rafflys.

You will be able to get the winners of your TikTok giveaway instantly and with complete transparency.

If you have any questions or need step-by-step instructions on how to run your giveaway, check out our complete guide to TikTok Giveaways, where you will find lots of information and great tips to get you started.

There are no more excuses not to take advantage of this great opportunity to promote your brand and reach thousands of people. Invest a little time and money and make your business shine with this TikTok Giveaway app.

Try Rafflys and make your first TikTok giveaway!Create Giveaway

If you have any questions, write to us and we will be happy to answer them.

Have a great day!

Franca Beraldi - Redactora de Contenidos SEO
Franca Beraldi

Franca is part of the AppSorteos marketing team. Her tasks include everything that is content-related in Spanish, English and Portuguese, including new blog posts, product demos and faqs.