Blog Home

Giveaways on TikTok: learn how to grow your brand

By Franca Beraldi · Aug 22, 2021


From AppSorteos we offer you the possibility of doing giveaways in TikTok, the social network of the moment. This tool allows you to get many followers and is very easy to use.

Who doesn’t have TikTok these days? And if you don’t have an account on this social network that has grown like no other in the last few years, you’ve surely seen many videos created on this platform that has revolutionized the web. But let’s review a little bit how this application works and what are the benefits of creating drawings in TikTok for your digital marketing strategy.

TikTok is an application to create videos, edit them with filters and effects and upload them to the network, where they will be seen by many people.

What is the secret of TikTok?

TikTok is a social media platform created in China in 2016 under the name of Douyin in that country and has quickly positioned itself among the top worldwide, with a total of 800 million active users on the web. Thanks to this, it has become the ninth most popular social network worldwide, achieving 2 billion downloads on Google Play in April 2020.

TikTok allows you to create and post short videos and is mostly used by teenagers, although it has also caused a stir among older people. The secret lies in the fact that it is very easy to use, it is fun, its content is very dynamic and it offers a different way for users to interact with each other.

Run TikTok giveaways on our app will help you generate new followers and leads, increase social media engagement and, consequently, boost your brand awareness.

How does TikTok work?

Using TikTok is very easy, since it is a super intuitive application and besides, we already have enough training using Instagram, a network with which it shares some aspects of its operation. You must follow these steps:

  1. Download TikTok on your mobile, it is available for IOS and Android.
  2. Create an account and log in: you will notice that the app has a feed where the main videos of the users you follow are displayed. You can slide the screen as you do on Instagram, you will find music videos, funny choreographies, humorous videos or the famous TikTok challenges.
  3. You can browse and search for a user on the corresponding icon that appears on the main screen and check the profile information you want.
  4. And of course you have a button to create your videos and add filters, transitions, effects and everything you want to make your post great.

This is where the magic of doing giveaways on TikTok lies, since with a simple but effective strategy, you can add many followers and loyal customers to your brand.

How can I make money and grow my brand with TikTok?

There are different ways to make money with TikTok, if you have a brand and decide to promote it on this platform, you should basically make videos.

  • Generate content about what your brand sells, looking for what your potential customers would like to find on your profile.
  • Share your TikTok videos on other social networks. You should take advantage of the ease that TikTok offers to create original videos and from there share them on your other networks, such as Instagram.
  • Join creative challenges or duos that are related in some way to your brand. It is important to get the most out of these types of publications, since they generate a great closeness between audience and brand, and because they produce a high level of engagement.
  • Organize TikTok contests and go viral! Here your followers will have to create videos alluding to your product, brand or service, or use a certain hashtag. This will improve your visibility, attract new followers and generate leads.
  • Plan giveaways on TikTok. Remember that they have become a basic tool to promote your brand, increase the number of followers and build loyalty among the TikTok users that already follows you.

Giveaways on TikTok will make many more people know about you and, consequently, increase the sales of your products or services. At AppSorteos we help you to carry out your drawings and promotions in the simplest and most profitable way possible.

How to do giveaways with TikTok?

You will find that doing giveaways on TikTok with AppSorteos is very simple and fast. You can try it at no cost, since it is available within our free plan.

  1. First, you need to be clear about how this giveaway fits into the social media campaign you have in mind.
  2. Once this has been decided, it is time to choose, according to the characteristics of your audience, the prize to give away.
  3. Don’t forget to clearly define what the TikTok giveaway guidelines will be.
  4. Announce your giveaway on TikTok and promote it on other social media.
  5. Then, you just have to copy and paste the URL of the video in which you will do the giveaway and, from AppSorteos, we will load all the comments for you.

You will be able to get the winners of your TikTok giveaway immediately and with total transparency. If you have any doubts or need step-by-step instructions on how to carry out your draw, visit this link.

You no longer have excuses not to take advantage of this magnificent opportunity to enhance your brand and reach thousands of people. Invest very little time and money and make your business shine with this TikTok giveaway app.

If you have any questions, write us and we will be happy to answer them.

Have a great day!

Franca Beraldi - Redactora de Contenidos SEO
Franca Beraldi

Franca is part of the AppSorteos marketing team. Her tasks include everything that is content-related in Spanish, English and Portuguese, including new blog posts, product demos and faqs.