Combine tools on Rafflys and create more impactful promotions

Why settle for just one tool when you can combine several to create an exceptional promotion?

If you want your campaigns to be more engaging and impactful, combine them and create more effective dynamics with Rafflys. Immerse your customers in a unique experience that strengthens their loyalty to your brand and motivates them with incredible prizes.

In this article, we will explore the advantages of combining different tools, how to do it, and the best ideas to maximize this strategy.

What are the advantages of combining tools in Rafflys?

With Rafflys, you can design complete and personalized strategies for your campaigns, ensuring they are effective and memorable. Below are the key benefits of combining tools within the platform:

• Unique interactions: Combined promotions offer experiences that not only grab attention but also generate excitement. For example, you can create a staged dynamic: a social media giveaway that grants exclusive access to a digital prize wheel. If they win a prize on the wheel, they receive additional rewards and incentives. This “staged” system not only multiplies participation opportunities but also makes every interaction unforgettable.
• Adaptability across all channels: The versatility of the tools allows you to create strategies that work in both digital and physical spaces. Do you have a local business? You can use QR codes to connect customers to digital dynamics like trivia or scratch cards. This integration creates a bridge between the physical and digital worlds, expanding the reach of your promotions.
• Maximized rewards: By combining tools like the prize wheel and scratch cards, you can create a chain of progressive incentives that keep your customers engaged. This approach not only increases their enthusiasm but also boosts conversion rates.
• Efficient automation: Managing combined campaigns is very simple with Rafflys. From a single control panel, you can configure and monitor all promotions with just a few clicks. Automation ensures each tool works in sync, saving time and guaranteeing transparency and precision in every dynamic.
• Increased engagement and retention: Using multiple dynamics prevents your audience from losing interest. Alternating between giveaways, trivia, prize wheels, and scratch cards keeps participants motivated and engaged. For example, instead of limiting yourself to a single giveaway, you can propose weekly challenges on social media, culminating in an exclusive final prize through a prize wheel. This way, you not only retain participants but also strengthen their relationship with your brand.

Automate your combined campaigns with Rafflys and make the most of all the possibilities our application offers. You only need to define the most effective strategy for your business and put it into action!

How to Combine Tools in Rafflys

1. Social Media Giveaway + Prize Wheel

How it Works:

• Run a giveaway on any of available platforms (Instagram, Facebook, TikTok, YouTube, X or LinkedIn) and select winners who gain access to a digital prize wheel with various rewards. You can select up to 50 winners per giveaway in our free plan.

• Design a Wheel with multiple prizes, ranging from small discounts to top products or premium services. We recommend ensuring that all wheel options, as the final promotion of the campaign, include a reward. This way, participants know they will win a prize when they win the giveaway.

Give Me More:

• Restrict Participation: Allow wheel access only to winners. Enter the winners’ emails so only they can participate.
• Customize Your Wheel: Adjust prize options according to your campaign’s theme (your business anniversary, Valentine’s Day, Mother’s Day, or any event where you want to boost sales or reward your most loyal customers).

2. Trivia + Name Draw

How it Works:

• Create a trivia quiz related to your business, products, or special dates, inviting participants to answer specific questions. Set the quiz pass rate to select winners who will then participate in the name draw.

• With participants who answered correctly, conduct a name draw and randomly choose the winners.

Give Me More:

• AI-Powered Custom Trivia: Use our AI trivia generator to create engaging questions related to your products, services, or festive dates. Save time and simplify the implementation of your campaign.
• Export Trivia Winners: Copy and paste the trivia winners into our name list draw tool. Avoid errors and complete the process in just two clicks.

3. Social Media Giveaway + Prize Wheel + Scratch Card

How It Works:

• Run a giveaway on your preferred social network or even organize a Multinetwork Giveaway to combine different accounts and audiences.

• Winners of the giveaway will gain access to a Prize Wheel where they can win discounts, merchandising products, or (most importantly) a chance to play Scratch and Win for exclusive prizes.

• Design a Scratch Card that aligns with the rest of your campaign. You can use the same images, colors, and phrases to maintain consistency across all three stages of your promotion.

Give Me More:

• If possible, invite winners to play the Scratch Card in your store, using a QR code. If you followed my advice about ensuring the final promotion guarantees a prize, everyone visiting your store will leave with a reward. You can also request testimonials, photos, and immediate redemption of their discounts.
• Gather valuable customer data with the forms from the Prize Wheel and Scratch Card. Participants in the final stage (Scratch Card) will be your most loyal customers, having completed the entire promotion. Include them in future promotions and request testimonials—they’ll be key for promoting your brand.

Example of Using Combined Tools

In this fictional example, I’ll briefly explain how to launch a strategy using three Rafflys tools. You’ll see how little time it takes to create and how easy it is to set up. Let’s take a look!

Step 1: Define your goals

The first thing you should do is outline the objectives you want to achieve with your campaign. Base them on SMART objectives, an acronym that defines their key characteristics. Make sure they are Specific, Measurable, Achievable, Realistic, and Time-bound.

In our example, “TechFix & Accessories” needed an innovative promotion to achieve the following objectives:

• Increase sales of premium accessories by 15% before the end of the next quarter through targeted social media promotions and in-store cross-campaigns.
• Attract 100 new customers for repair services during the launch month of the new smartphone model by offering exclusive discounts and digital promotions.
• Boost social media engagement and reach by 30% in three months by implementing weekly interactive content, giveaways, and collaborations with local influencers.
• Increase customer loyalty by 20% by the end of the semester through rewards programs, satisfaction surveys, and personalized follow-ups.

To approach the proposed goal, they decided to combine interactive tools from Rafflys to create a unique experience and attract customers to both the store and their online shop.

Step 2: Create Your Combined Campaign

The campaign combined a digital prize wheel, an interactive scratch card, and a social media giveaway, encouraging participation at each stage.

1. Social Media Giveaway: Entry to the Experience

TechFix chose to run a multi-network giveaway. They announced on Instagram and Facebook a giveaway with the message: “Participate for a chance to spin our wheel and win amazing prizes like premium cases, free repairs, and more! Just comment and tag two friends.”
Tool used: Rafflys Multi-Network Giveaway.

They set a total of 200 winners who gained exclusive access to participate in the online Prize Wheel.

2. Prize Wheel: Incentive to Visit the Store

Once in the store, the giveaway winners could spin the digital prize wheel to win instant prizes:

• Additional 10% discount on your next purchase.
• 15% discount on repairs.
• Free screen protector.
• An entry to the scratch card activity with exclusive prizes.

Tool used: Rafflys Prize Wheel.

3. Scratch and Win: Loyalty and Special Prizes

One of the Wheel prizes was the chance to play a Scratch-Off game for bigger rewards and a jackpot prize.

• A new smartphone.
• A free premium accessory: Wireless headphones, high-end cases, or fast chargers.
• 50% discount on repairs.

Tool used: Rafflys Scratch and Win.

At the end of the combined campaign, the 200 winners of the social media giveaway received various prizes ranging from discounts to a new smartphone.

Step 3: Measure your results

Once your campaign is over, it is crucial to evaluate whether the goals set at the beginning have been met. This will not only help you understand the real impact of the strategy but also identify areas for improvement in future campaigns.

• Review your KPIs (Key Performance Indicators): Analyze the metrics you defined at the beginning, such as generated sales, audience participation, website traffic, or social media engagement.

• Compare the results with your SMART objectives:
  • If you aimed to increase sales by 15%, check if the figures reached that percentage.
  • For engagement goals, verify the increase in interactions and the reach of your posts.
  • Evaluate the number of new customers acquired or how many prizes were redeemed.

• Gather customer feedback: Conduct quick surveys or review social media comments to understand how customers perceived your campaign.
• Analyze profitability: Calculate the ROI (Return on Investment) of your combined strategy. Consider the costs of tools, prizes, and advertising against the revenue generated.

And that’s it! Now you have all the information needed to set up your combined campaign. Choose the most suitable dynamic for your business and follow the steps, as Rafflys will be with you every step of the way.

Combining tools intelligently not only improves immediate results but also strengthens your business relationship with your customers, generating trust and long-term loyalty.