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Gain presence (and subscribers) with giveaways on YouTube

By Franca Beraldi · Aug 21, 2021

Yes, the AppSorteos YouTube giveaway tool is here! From now on, you can create online giveaways on YouTube, and it’s totally free up to 1000 comments.

Giveaways on YouTube as part of the marketing strategy.
YouTube giveaways allow you to gain subscribers and advertise your products and services in a new, dynamic and fun way.

YouTube is a platform for viewing videos known and used worldwide, with an exceptional growth year after year. That is why you need to know what the advantages of promoting your brand here are, and holding drawings among your subscribers or people who comment on your videos is a very effective way to do it.

AppSorteos brings you a tool to carry out online and free YouTube Giveaways, by choosing a winning comment from the list of comments on your video.

Why is YouTube an excellent opportunity to grow your brand?

If we take into account the latest YouTube statistics, you will understand that running giveaways on this platform is a key tool when it comes to increasing the sales of your company or enterprise.

For example: 

  • 2 billion users log on to the web each month to watch videos on YouTube. This places it in second place after Facebook.
  • 90% of teenagers between 11 and 15 years old log on to YouTube at least once a day, and 51% of adults over 75 years old who use the Internet are in the habit of watching videos on YouTube.
  • 1 billion hours of videos are watched by users in a day.
  • 90% of YouTube users admit to having discovered new brands and products while browsing this social network.

How do giveaways work on YouTube?

Planning, scheduling and carrying out drawings in this Social Media has many advantages when it comes to generating high quality subscribers and engagement for your channel:

  1. You get more subscribers and visits: By doing a giveaway on YouTube you will reach higher numbers of subscriptions to your channel, as well as improve the loyalty of your audience by offering them something more than audiovisual content.
  2. You improve the positioning of your channel in search engines like YouTube: When you make a drawing on YouTube you increase the traffic of visits to your channel, that makes your video positioned among the top of the list when the user performs a search on the web.
  3. If you have a company or business, you can do giveaways on YouTube and make promotions of your products or services. This way you will attract potential customers.

Discover the different plans we offer you in our application to carry out Social Media giveaways and improve your marketing strategy. Our YouTube free giveaways option, up to 1000 comments, is an excellent opportunity to test the tool.

How to run giveaways on YouTube?

Running the YouTube giveaway with the AppSorteos tool is very easy. To ensure that it goes as planned, you must make sure you follow all these steps:

  1. Promote your giveaway beforehand: The more publicity you do in your networks about the draw you are organizing, the more subscribers you will be able to get to your channel. Remember to make videos with all the info and prizes to be drawn and publish them periodically on YouTube. Also post on your other social networks with links back to your YouTube account. This will considerably increase the traffic and the views to your channel.
  2. Clearly define the guidelines to participate and the day and time the drawing will take place: Clarify which are the rules and conditions to participate, and specify the time and day when your YouTube giveaway will take place. It is essential that you comply with these determinations, so as not to generate false expectations that may deteriorate your brand’s image. You can set the giveaway rules in the video description.

Remember that no one will enter in a draw where the steps to follow to do it correctly are not specified.

3. Reward subscribers who interact the most: It is well known that the more comments or likes your YouTube video has, the more popularity you will have within the platform. Therefore, if you encourage your subscribers to comment and share your videos for a better chance of winning the giveaway prize, you will have much more audience traffic on your channel.

4. Do your giveaway: To do the YouTube draw you only have to copy the URL (link) of the video in which you are promoting the giveaway. There we will load all the comments. Then, you just have to choose the number of winners and apply any of the available filters, if you wish. For more information on how to carry out the drawing, click here.

5. Publish on your YouTube channel the name of the winner with the certificate provided by AppSorteos: Sharing the results with a formal record guarantees the transparency of the drawings carried out on our platform.

As you can see, the ease with which you can create giveaways on YouTube with our app makes it a basic tool that you should consider using to improve your brand’s performance.

Generate more traffic to your channel through our website for YouTube giveaways with these simple steps, if you have any questions, do not hesitate to contact us.

Have a nice day!

Franca Beraldi - Redactora de Contenidos SEO
Franca Beraldi

Franca is part of the AppSorteos marketing team. Her tasks include everything that is content-related in Spanish, English and Portuguese, including new blog posts, product demos and faqs.