Guide to creating your Bluesky Giveaways without the hassle

Have you ever wondered how to stand out on Bluesky, the social network that’s making waves? Here’s your answer! Bluesky is the perfect place to connect with your audience in a fresh and original way. And what better way to do it than with a giveaway?

In this article, I’ll teach you everything you need to know to create giveaways on Bluesky with Rafflys without complications and without any drama. Ready to set trends and make your brand shine even brighter? Let’s get started!

Increase your visibility, attract new followers, and generate engagement with your audience with a giveaway on Bluesky. It’s the perfect opportunity to stand out on an emerging social network full of potential!

How to run a giveaway on Bluesky?

Follow these 7 steps and set up your giveaway. It won’t take more than 5 minutes!

Step 1: Log in to Rafflys and click on the Bluesky Giveaway tool

The first step is to have an account on our platform to use all our tools. Sign up and create a username and password or log in.

Once inside Rafflys, select the Bluesky giveaway tool from the applications tab.

Step 2: Paste the URL of your video in the indicated box

In this step, you need to do two mini steps:

1. Find your giveaway post on the social network and copy the link. Here I show you where you can find the URL of your Bluesky post.
2. Paste the link in the selected box on Rafflys, as shown in the image below.

Step 3: Press the START button

Everything good so far? What comes next is quite simple and involves checking that everything is in order and selecting the dynamics of your giveaway. You can raffle from the Replies, Likes, or Reposts of your post. Click on one of them and then on START.

Step 4: Apply the filters

Simplify and speed up the selection process for your giveaway. Apply the filters you need to choose the winners quickly and randomly. Remove duplicates, filter by mentions or hashtags, and forget about doing it manually.

Once you’ve decided on the filters to apply, click on CONFIRM.

Step 5: Start the giveaway!

When everything is set up, you’ll see a button that says START. Click on it and let the magic of the giveaway begin!

Step 6: Verify your winners and alternates

Once the random selection of winners in your Bsky giveaway is complete, you’ll see the list of lucky winners on the screen. Make sure each one meets all the requirements, especially those that we cannot automatically verify from the app.

Step 7: Share the results of your giveaway

It’s time to announce the lucky winner of the prize. This step is key, as it ensures the total transparency of your giveaway. Below, I’ll tell you the best ways to do it.

Review the entire process you need to follow to run your first giveaway on Bluesky in this video. You’ll discover that the process is very similar to other social networks and that our app is incredibly intuitive and easy to use. In no time, you’ll be ready to launch your giveaway without complications!

3 ways to announce the winner of your Bluesky giveaway

Announcing the winners of your giveaway on social media can be done in several ways. Here are the simplest and most effective options:

• Post the predefined comment: Copy and paste the text we’ve prepared especially for this occasion on Bluesky or the social network of your choice.

• Generate and share the certificate: Upload an image with the names and photos of the winners or a video capturing the moment of the random selection.

• Share the link to the validity certificate: Include all the details of the giveaway so your audience can easily verify it.

Tips to increase participation and engagement in your Bluesky giveaway

Apply these creative tips to ensure your Bsky giveaway not only attracts more participants but also generates excitement and engagement. In addition to an attractive prize, offer a unique and memorable experience that makes your brand stand out. Turn your giveaway into an event that no one wants to miss!

1. Collaborate with influencers or popular accounts

Influencers and popular accounts have an engaged audience that trusts their recommendations. By partnering with them, you not only increase the visibility of your giveaway but also add a touch of credibility and closeness.
How you can do it:

1. Ask them to share the giveaway post on their profiles, whether on Bluesky or other social networks.
2. Identify relevant influencers or accounts on Bluesky that align with your brand.
3. Offer them an attractive collaboration, such as a special mention in the giveaway or an exclusive prize for their followers.

2. Offer an additional incentive for early participants

If you reward the first participants, you create urgency and motivate people to act quickly. This not only increases initial participation but also creates a domino effect, as other users will see that the giveaway is active and will be encouraged to join.
How you can do it:

1. Clearly communicate the incentive in the post: “The first 50 participants will receive a 20% discount in our store!”
2. Offer an exclusive discount, a small gift, or premium content to the first 50 or 100 participants.
3. Deliver on your promise. Don’t give more or less than promised, as this could harm your brand’s reputation.

3. Use interactive multimedia content

Visual and dynamic content captures more attention than plain text. A short video or an animated image can make your giveaway stand out in the Bluesky feed.
How you can do it:

1. Create a 15-30 second video showing the prize in action or explaining how to participate.
2. Include a fun GIF or an interactive image that invites users to participate.
3. Announce the winners with the images and videos we provide from Rafflys.

4. Create a unique hashtag for the giveaway

A unique hashtag not only organizes entries but also helps generate trends and makes it easier to track the giveaway. Additionally, it motivates participants to share the post with their friends.
How you can do it:

1. Create the hashtag for participating in the giveaway. If you need ideas, you can use our Hashtag Generator.
2. Choose a short, memorable hashtag related to your brand or the prize.
3. Promote the hashtag on all your social networks and ask participants to use it when sharing or commenting.

5. Offer an experience, not just a product

In addition to the main prize, offering an exclusive experience adds emotional value that participants won’t forget. This could be a video call, a personalized workshop, or even a special mention on your social networks.
How you can do it:

1. Combine the physical prize with an experience, such as a mentoring session, an online class, or a virtual meeting with your team.
2. Clearly communicate the experience in the post: “The winner will not only get the prize but also an exclusive chat with our creative team!”
3. Use testimonials or examples of past experiences to generate interest.

What to avoid when running a giveaway on Bluesky

Avoid making these mistakes that could ruin your giveaway or even damage your brand’s reputation. But don’t worry, in each case, I explain how Rafflys can help you resolve them efficiently and without setbacks.

• Underestimating the power of an attractive prize: One of the most common mistakes is offering prizes that are not relevant or interesting to your audience. If the prize doesn’t generate excitement, participation will be low. Help: Before launching the giveaway, analyze your past promotions to see which types of prizes have worked best. Additionally, you can integrate quick surveys on your social networks to ask your audience what prizes they would like to win, ensuring the giveaway is irresistible.
• Forgetting transparency: If participants perceive that the giveaway is not fair or that winners are not chosen randomly, they will lose trust in your brand. Lack of transparency can harm your reputation and reduce participation in future promotions. Help: Rafflys guarantees a 100% random and transparent process. You can generate a validity certificate that demonstrates the fairness of the giveaway, reinforcing your brand’s credibility and encouraging more people to participate.
• Complicating participation rules: One of the biggest mistakes is setting overly complex or confusing requirements to participate in the giveaway. If you ask for too many steps (like following multiple accounts, tagging many people, or sharing on various platforms), users may give up. Help: Rafflys simplifies the process by allowing you to set up and create clear and easy-to-follow rules, such as commenting on a post or using a specific hashtag. Additionally, you can automatically verify if participants meet the requirements, avoiding confusion.

Giveaways on Bsky are an excellent way to increase your brand’s visibility, generate engagement, and connect with an active and participatory audience. It’s the perfect time to stand out on this emerging social network!

Are you ready to launch your giveaway on Bluesky? Don’t wait any longer and start today! If you have questions, our support team is here to help you every step of the way.