How to run a Twitter/X giveaway and pick winners?

Do you feel you need to give a boost to your business from social media and you can’t think how to do it? In Rafflys we can help you, because we have developed an online Twitter/X Giveaway Picker that is really easy to use and allows you to get instant winners.

In this article, we will show you how to create your first Twitter/X giveaway and all the benefits this digital marketing strategy can bring to your business.

Choose the best dynamics for your Twitter/X giveaway, follow the steps in this guide and avoid the most common mistakes in this type of promotion. You can test the tool with our free plan of up to 600 comments.

How to do my first giveaway on Twitter?

In this step-by-step guide we walk you through running your first Twitter/X giveaway and answer all your questions.

Step 1: Log in to Rafflys and click on the tool to create Twitter/X Giveaways

When entering our website two scenarios may occur:

1. You do not have an account on our platform, so you will need to create a username and password.
2. You already have an account created, so you have to log in to use the tools.

Once inside Rafflys, select, from the applications tab, the Twitter/X giveaway tool.

Step 2: Paste the URL and select the type of giveaway you want to run

Once inside the specific tool for Twitter/X giveaways, you’ll see two options for running your giveaway. Depending on the conditions and the format, choose an option between Giveaways by Retweets or Giveaways by Likes.

Copy your giveaway tweet url, paste it in the box provided and click START.

Step 3: Apply the Filters

To make the Twitter/X giveaway process more dynamic, we’ve provided several filters that you can enable or disable according to your needs. Additionally, you have the option to customize the countdown duration, change the colors, and add your business logo to reinforce your brand identity. Just follow these two simple steps, and you’ll be less than a minute away from finding out the winners of your X giveaway.

1. Select the filters you want to apply to your giveaway and click CONFIRM.
2. If everything is ready, click START.

Step 4: You already have the winner chosen at random!

Great! Whichever drawing method you chose, at the end of the countdown you will see the names of the random winners and alternates.

Step 4: Communicate your giveaway result

Don’t miss the opportunity to communicate the giveaway results with all your audience and participants. You should not only communicate it on X/Twitter, but also on Facebook, Instagram or YouTube.
This helps to promote your brand, gain more followers by sharing great news, and close the process and encourage your audience to participate in future promotions.

Running giveaways on Twitter/X is an excellent strategy to increase brand visibility, grow your following, improve audience engagement and drive sales.

We share with you the step-by-step video to make it easier for you to run your first Twitter/X Giveaway in our application.

Three options for communicating your giveaway winners

Once the planning and execution periods are over, the last stage of the giveaway process begins. Below are the most common and easiest ways to announce winners and alternates.

• Edit and use the comment: Use the comment that we have written especially for the occasion. You can edit it to your liking and paste it on the networks or on your website.

• Download the giveaway image or video: Share the image with the names and photos of the winners or a video of the giveaway on your networks.

• Copy and share the certificate of validity: we provide you with a link with all the details of the giveaway, you can share it wherever you want.

On the other hand, if you want to create your own communication message, there are a few things you should keep in mind to make it effective, consistent and clear. Here are some ideas on how to best communicate the winners of your giveaways on social media.

Tips on how to create viral Twitter giveaways

• Set the goal and strategy: A giveaway shouldn’t be done just for the sake of it; it’s important to align it with your digital marketing strategy. For example, ask yourself What do I want to accomplish with this giveaway? One answer might be to increase your followers, or to boost sales, or to promote a specific product. Define that first so you can tailor the tools you have to your goal.

• Design your giveaway post: The tweet of your giveaway should be eye-catching and clear. In other words, it must not go unnoticed. With a good design and a good promotion, your giveaway will be seen by many users and you will achieve greater awareness of your business.

• Motivate people to participate: The giveaway dynamics on Twitter/X that we bring to you are very easy to follow. Motivate those who have not liked or retweeted your content to do so.
• Specify your giveaway terms and conditions: It must be clear when it will be held, through which platform and how the winners will be announced. You can clarify, if you are raffling a product, how it will be shipped and if the prize can be changed. Leaving the requirements well established will save you a lot of headaches.
• Choose the prize well: Always remember that your prize must be related to your business and must serve to engage your audience. It is useless to raffle something that is not related to your products or services, since the people who participate will not become your potential clients.

What are the most common mistakes to avoid when doing my giveaway on Twitter?

Organizing a successful giveaway is more than just a few minutes. With good planning, strategic outreach, and clear communication, you can maximize results and make the most of your resources. To help you get the most out of your giveaway and avoid common mistakes, here are some key tips.

• You don’t listen to your audience: Your public can tell you which promotion is the most appropriate for your brand. In other words, ask them, in general terms, which prizes to raffle, which dynamics and which social network to use. If you listen to your audience, you will have more acceptance, more engagement and, consequently, more sales.
• The design of your post does not attract attention: Remember that you have invested time and money in planning and executing your giveaway. Basically, time. So make sure it stands out and does not go unnoticed. It is important that it has a good image, is clear, attractive and communicates well what the giveaway is about.
• Don’t make your giveaway simple: If your giveaway is complicated, has too many clauses, or is not properly explained, people will run away from it. If it’s simple and practical, your giveaway entries will grow, that’s for sure.
• Your giveaway is not communicated: Your giveaway should not only be promoted on Twitter/X, but also on other social networks such as Instagram or Facebook. Keep in mind that each network has its own audience. If you have a blog or send emails to your customers, consider using those channels as well.
• Poor choice of prize: This is a very common and serious mistake. Prizes should be related to your brand. Many times, in an effort to get more followers, the strategy is to give away something that has nothing to do with the business or even the brand values. This will not attract future customers, but they will be people who will participate in the giveaway and nothing more.
• Your giveaway ends and you don’t do any analysis: Every social media marketing strategy should be evaluated at the end. This will allow you to monitor what has been achieved, what needs to be improved or how the giveaway has impacted your sales.

Running a giveaway allows you to achieve your brand’s goals in a simple and effective way, with minimal cost. At Rafflys, we offer you the possibility to access different tools to carry out a great giveaway.

Finally, remember that well-planned and executed giveaways are a key opportunity when it comes to adding followers to your social networks, getting more sales and growing your business. Don’t let it pass you by!